Human movement data can show that visitation has changed, but raw counts and generic indexes do not always reveal whether that change is meaningful.
Data Consulting developed Context Normalisation—a proprietary methodology that accounts for the real-world conditions influencing movement. Rather than comparing locations against an arbitrary benchmark, we create a relevant basis for understanding each place, period and population.
This helps organisations separate genuine behavioural change from background variation, make more defensible comparisons and act on insights with greater confidence.
The questions we help you answer
Every project starts with the decision you need to make—not with a predetermined dataset or software product.
We combine human movement data, Context Normalisation, demographic information and geospatial analysis to answer questions such as:
Who visits a location, and where do they come from?
How frequently do people visit, and how long do they stay?
How do visitation patterns change by time, season or event?
What is the location’s true trade area?
Where do visitors go before and after their visit?
How does performance compare across locations or with competitors?
Is an observed change meaningful, or is it explained by wider conditions?
Where should we invest, expand or focus our resources?
Our services are delivered on a flexible, project basis. You gain access to specialist data and analysis without committing to expensive software, rigid platforms or unnecessary ongoing costs.
What we do
cONSULTING
In an effort to know more about our customers and our communities, we are collecting more and more data. This data poses one of the biggest risk a business can face in relation to how it is managed, stored, accessed, and used. The team at Data Consulting will work alongside you to ensure you maximise the impact your data can have and that is safe and secure.
Human Movement data
Imagine understanding not just a number of visitors to your location, but also when and how often they visit. Then take it one step further and understand their demographic and what other locations they visit with Human Movement Data.
Custom sOLUTIONS
The world is changing and the most cutting-edge tech could be redundant tomorrow so it is important to use the right solutions to address real business problems. The team at Data Consulting help you navigate these challenges to simply and easily generate actionable insights and invest in the right resources at the right time.